Mobile manufacturer OPPO India Pvt Ltd has been awarded the Indian cricket team's sponsorship rights for five years, starting April. The decision was announced on Tuesday after the bid documents of all the aspirants were opened at the Board of Control for Cricket in India (BCCI) headquarters.
The BCCI had set a base price of Rs. 2.2 crore a game for all the bilateral games and Rs. 70 lakh for every ICC tournament match India would feature in till March 2022. The base price was 15% higher than Rs 1.92 crore (Rs. 61 lakh for ICC games) that were being paid by Star India Pvt. Ltd.
The amount of the winning bid is still unclear. However, according to a BCCI insider, the amount is "an all time high". The highest BCCI had received previously for team sponsorship was Rs. 3.34 crore, paid by Sahara India Pariwar.
OPPO takes the place of Star India, whose contract runs till March 31."OPPO Mobiles India Pvt Ltd., has won the sponsorship rights for Team India through a tender process today. The Team India sponsorship rights are for a period of five years and have been acquired at Rs. 1079.29 crore," read the statement."The bids were opened today (Tuesday) in the presence of a Committee of Administrators (COA) representatives -- Diana Edulji, BCCI officials and the bidders through a tender process at the BCCI headquarters in Mumbai."
During the five years of OPPO's association with BCCI, the Indian team will play 14 home series and 20 overseas series, which would also include the International Cricket Council's (ICC) Champions Trophy, ICC Cricket World Cup and the World T20 events.
Commenting on the association, BCCI CEO Rahul Johri said: "On behalf of the BCCI, I would like to congratulate OPPO Mobiles India Pvt Ltd., on winning the rights and welcome them to the BCCI family.""OPPO today, joins our other prominent sponsors like PayTM, PepsiCo, Hyundai and Janalakshmi Financial Services. OPPO Mobiles and the BCCI share a common vision and I am confident that we will work together to further grow Indian cricket," he added.
OPPO Mobiles global Vice President Sky Lee said the game of cricket is much more than just a sport for the Indians and hoped that the brand reaches new heights after associating with the Indian team.