Page 47 - IPL1

A

fter the formation of the IPL Governing Council
in September 2007, work immediately started at full speed.
Tenders had to be drafted, players recruited and signed up and
the detailing of the IPL mechanics to be defined. The backbone
of any sporting league is the media rights and that was the first
step taken by the Governing Council.

The IPL Broadcast Partner:
With a record media rights deal. The next step was the ‘Team’.
The first tender to go out was that required for the IPL Global
Media Rights partner December 2007. WSG, Sony and ESS were
the only three companies to bid. WSG submitted its bid, won
with Sony as its Indian Broadcast partner, and met all ITT criteria,

winning the bid with an offer of USD $ 1.026 million dollars. The
bid was the highest in sports history making WSG the Global
Media Rights Partner for IPL.

41