Page 20 - IPL1
P. 20

T
                                                                                                               he  Indian  Premier  League  was  launched  on

                                                                                                         September 13, 2007 in New Delhi under the auspices
                                                                                                         of the BCCI office bearers, Ray Mali, President of the

                                                                                                         ICC, James Sutherland, CEO of Cricket Australia, Gerald
                                                                                                         Majola, CEO of Cricket South Africa and Nasim Ashraf,
                                                                                                         President of the Pakistan Cricket Board.


                                                                                                         When the idea of creating an Indian Premier League

                                                                                                         was  first  mooted,  everyone  was  convinced  that  the
                                                                                                         chosen format needed a system that could be easily
                                                                                                         customised to the unique needs of the game in cricket

                                                                                                         loving India. Twenty20 was the clear choice.

                                                                                                         The concept would revolve around eight teams in eight

                                                                                                         cities. Of the eight teams, five of them would have an
                                                                                                         icon player who hailed from that city. Sachin Tendulkar
                                                                                                         for  Mumbai,  Yuvraj  Singh  for  Mohali,  Rahul  Dravid

                                                                                                         for Bangalore, Virender Sehwag for Delhi and Sourav
                                                                                                         Ganguly for Kolkatta.



                                                                                                         To further boost Indian domestic cricket, it was also
                                                                                                         decided that at any given time, only four international

                                                                                                         players could be on the field during any given match.
                                                                                                         While some reacted with a bit of scepticism, it worked
                                                                                                         wonders for the game overall. Today, everyone knows

                                                                                                         of  the  exploits  of  Swapnil  Asnodkar,  Subramaniam
                                                                                                         Badrinath and Manpreet Goni


                                                                                                         Twenty20 has been a massive success wherever it has
                                                                                                         been played. In countries like England and South Africa,

                                                                                                         it is credited with revitalizing the sport at a domestic
                                                                                                         level.  This was key as the principle foundation stone of
                                                                                                         IPL is that it is for the development of Indian domestic

                                                                                                         cricket.  India’s win in the 2007 ICC World Twenty20 in
                                                                                                         South Africa created an instant love for the new format

                                                                                                         as it was fast paced, exciting, glamorous and colourful
                                                                                                         – all the brand values that epitomise modern India.


                                                                                                         More  importantly,  it  was  an  opportunity  for

                                                                                                         international players and India’s best to come together,
                                                                                                         putting  aside  national  team  differences  and  even

                                                                                                         personal differences in the interest of the game.



 12                                                                                                                                                                                        13
   15   16   17   18   19   20   21   22   23   24   25