Cashing in on the success of the cash-rich Indian Premier League, German automaker Volkswagen is gearing up to launch its IPL edition for its premium hatchback Polo and premium sedan Vento.
Following the successful introduction of the Vento IPL Edition last year, the fifth season of the tournament, beginning next month, will see the launch of select variants of both the Polo and the Vento, Volkswagen said in a release.
These variants, sporting additional features, will be available to customers at no additional cost, it added.
"Last year, we launched our first action model, the Vento IPL Edition, and there on introduced the Breeze models of both the Polo and the Vento.
"The immense response we had received for these special editions has prompted us to continue with the IPL editions - this time with both our popular brands," Volkswagen Director ( Passenger Cars) Neeraj Garg said.