The curtains may have come down on 'the Wall' but Rahul Dravid could become even more visible on the small screen in the upcoming IPL season as his team Rajasthan Royals looks to cash in on the emotional quotient post his retirement.
Not only his IPL team, endorsement market experts believe that Dravid could still be a natural choice for many brands thanks to his reliability and integrity.
"We are planning to shoot an advertisement with Rahul Dravid along with other team members of Rajasthan Royals. He is a very good cricketer and an association with him will definitely help us upgrade our brand," Supertech Ltd CMD R K Arora said.
Real estate developer Supertech is one of the sponsors of Rajasthan Royals (RR) IPL team captained by Dravid in the fifth season of the Indian Premier League. According to RR's Chief Executive Officer Raghu Iyer, Dravid signifies reliability and integrity.
"After the news of his retirement, definitely the emotional quotient has gone up and it will definitely have a positive rub-off on Rajasthan Royals as fans would like to see him play cricket. It should augur well for Rajasthan Royals team in this IPL season," Iyer said.
RR's sponsors, including TCS, Ultratech, Kingfisher, Puma and Supertech would want to use his image along with other RR team members in their commercials and promotions, he added.
"They (sponsors) were already planning, but his retirement will surely accentuate that," Iyer added. In the past, Dravid has endorsed brands like Bank of Baroda, Britannia, Hutch, Reebok, Sansui, Citizen, Pepsi, Karnataka Tourism, Castrol, Max New York Life, Kissan and Gillette.
PTI
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